Welcome

 U Herd is an apparel company based in Round Rock, Texas whose aim is to represent our small town, blue collar heritage. From farmers and ranchers to mechanics and truckers. From hunters and fishermen to first responders. That is us. Our way of life represented in our style.  U Herd founder George Tamayo grew up in Central Texas and embodies the qualities of the small town, working class folks that the area is known for. Hands on with livestock, tack, and tools is our way of life. A lifestyle represented in the clothing we craft.    Exceptional quality, without compromise. Bringing back a way of life that is becoming rarer every day. Our designs honor traditional, timeless values. Goods that are comfortably familiar yet distinctively unique. U Herd. 

Long   Live   Cowboy.  

We support our Veterans!